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Paw4mance Sponsors “DAVI Sings Sinatra” Live at The Grove, in Los Angeles, California

LAS VEGAS, Oct 18, 2011 (BUSINESS WIRE) — Natural and holistic pet food company, Paw4mance Pet Products International, Inc., (otcmarkets:PAWP) announced today as part of their U.S. product launch, it will sponsor iconic actor Robert Davi, live at The Grove “Davi Sings Sinatra: On The Road to Romance”. The free concert, open to the public, will feature his big band and the release of his debut album of the same name. The “Live at the Grove” event is dedicated to animals and The Humane Society of the United States. This highly anticipated and generous evening will be held on Wednesday October 19th at 8 PM. Robert’s CD, “Davi Sings Sinatra: On The Road to Romance” was produced by the legendary Phil Ramone, engineered by Al Schmitt and recorded by Dan Wallin at the famed Capitol Studios where Sinatra made some of his most celebrated albums. Like Davi, Frank Sinatra was an animal lover. The Grove is located in Los Angeles at Third Street and Fairfax Ave, adjacent to L.A.’s historic Farmers Market.

“We love your pets as much as you do” www.paw4mance.ca and www.paw4mance.com

Robert Davi is one of the most recognizable entertainers in the world, was singing long before Frank Sinatra personally selected him to play Mickey Sinardos in the 1977 NBC television drama Contract on Cherry Street. As a teenager Robert already had an insatiable desire to not just distinguish himself as a singer, but to follow his idol’s lead and become a singer who really could act. As fate would have it, however, his screen career took flight and there was no looking back. An iconic screen presence, Robert Davi has worked with some of the biggest names in Hollywood. He has appeared in such iconic pop cultural classics as The Goonies, Die Hard, Showgirls and is considered one of the top three Bond villains, Franz Sanchez of all time in License to Kill. His television credits are just as vast, starting with the hit NBC television series Profiler and continuing with Stargate: Atlantis and most recently Criminal Minds. Frank Sinatra encouraged young singers to, “pick up the torch” and perpetuate this amazing music. With Davi Sings Sinatra: On The Road To Romance (available Oct 24) Robert Davi has heeded the rally cry of “ole blue eyes.”

Paw4mance Pet Products was formed in 1993 to develop and distribute naturally preserved, chemical free, high end holistic kibble that provides better value than store-bought brands. In 2007, the Company began new branding under the name Paw4mance Pet Products. Paw4mance delivers freshly made dog and cat food and all natural treats direct to the customers’ door. With an eye to further expand into international markets, Paw4mance makes its’ products in smaller batches according to customer demand, to ensure continued freshness and uses only high quality selected ingredients.

Paw4mance has a strong commitment to many breeders and area distributors who recommend Paw4mance foods to their puppy and pet customers for continued health and the well-being of their animals.

Forward–Looking Statements

Certain statements contained in the above are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company’s current plans, intentions, beliefs and expectations and statements of future economic performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company’s actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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